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2024 Post Event Report

The CX USA Exchange, February 26-27 in Fort Lauderdale brought together CX leaders across a huge range of industries in the US to capture ideas from one another, enabling crosspollination of networks and strategies to drive the CX industry forward. Check out what happened last year at CX USA Exchange.

Why Neglecting Customer Support Could Be Undermining Your CX Strategy

Customer support provides a crucial touchpoint which can make or break the customer experience. A solid customer support function can help retailers stand out from competition, increase customer loyalty, and reduce churn.

Read this article to find out:

• The strategic value that customer support brings to your CX strategy.

• How different businesses are balancing human contact and automation in customer support.

• What role AI and emerging technologies can play in supporting your organization’s customer support strategy.

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